"'Play for the Car' reflects Hyundai's focus on capturing life's meaningful moments and how our vehicles can help create them," said Sean Gilpin, chief marketing officer, Hyundai Motor America. "It's about how the Sonata Hybrid empowers our customers to pursue their passions with confidence and style."
The campaign follows Emmett and Cassie, a couple navigating the hustle of daily life while keeping their connection and playful spirit alive. When Cassie leaves behind her newly purchased Sonata Hybrid, Emmett eagerly takes it for a spin, turning an unexpected moment into an opportunity to add excitement to their routine. As he discovers the car's sleek design and advanced features, even the busiest day feels more enjoyable.
"The story of Emmett and Cassie is the story of many of us - finding moments of connection and joy amid the chaos of daily life," said Nate Edwards, director of the campaign. "The Sonata Hybrid serves as the backdrop to a narrative that celebrates love, life, and sustainability."
The 2025 Hyundai Sonata Hybrid features a 2.0L GDI 4-cylinder hybrid engine paired with a 6-speed automatic transmission, delivering impressive fuel efficiency without compromising performance. Standard features include dual LED projector headlights, a 12.3-inch touchscreen with wireless Android Auto and Apple CarPlay, and a suite of advanced safety technologies such as Forward Collision-Avoidance Assist and Blind-Spot Collision Warning.
